The idea for Focal came when I struggled to book a photographer for a shoot in Banff with my partner. I couldn’t believe how hard it was to give people my money! So, I built the original Focal marketplace. A platform where photographers can successfully market their packages to potential clients without needing to be SEO or digital marketing wizards.
These days, we still have the marketplace but have also evolved to offer a range of products photographers need to help their business succeed online. These include self-serve or custom SEO-optimized websites, packages, a seamless booking system, and much more. Our vision is a path for every photographer’s unique journey and a solution for every step of the way.
Lachlan Shum, CEO