The IGNITE program is designed to maximize your business's potential through targeted optimization and marketing efforts. Here’s a breakdown of the investment:

1. Program Cost: The core cost of the IGNITE program is $650 per month, which breaks down to about $20 per day. This investment provides you with comprehensive services to boost your business’s online presence and performance.
2. Focal Website Requirement: If you are not already a Focal customer, participating in IGNITE requires a Focal website. This is essential for creating the necessary landing pages, package pages, and contact forms, and for conducting daily conversion rate optimizations. The cost for the website is an additional $210 per month for 6 months. After the 6 months, you will own the website and will no longer need to pay the additional cost. A Focal website enhances your business's legitimacy and trustworthiness to clients.
3. Total Investment: The total investment for the 6-month IGNITE program, including the Focal website, is $860 per month. This totals $5160 over the 6 months.

We recommend watching the informational video at the top of this page to get a comprehensive understanding of how the IGNITE program can benefit your business.

Most photographers in the program get 20 -- 30+ inquiries a month!

The Focal Website Pro Setup is designed to provide a comprehensive, professional online presence for your business. Here’s what is included:

1. Domain Registration: If you do not already have a domain, we include 1-year domain registration to get you started.
2. Professional Website Design: Our professional designers will work with you to select the perfect images for your site. Simply send us your photos, and we take care of the rest.
3. Comprehensive Page Design: Your website will include the following pages:
   • Home
   • Pricing
   • Unlimited Packages
   • Blog with unlimited posts
   • Unlimited Galleries
   • Three additional pages of your choice (e.g., About, Portfolio, Videography, Vendors)
4. Custom Design Elements: Receive an exclusive custom color palette and font selection tailored to your brand’s identity.
5. Rapid Development: Our designers will build your site from scratch within 3 weeks from the time we receive your photos and other assets.
6. Optimized for Search Engines: Benefit from the best custom SEO settings integrated into your site from the start, along with registration with Google Search Console.
7. Full Site Launch Support: We handle the full site launch, including adding DNS records.
8. White Glove Onboarding: Enjoy a white glove meeting at launch to help you get familiar with your new Focal website.
9. Content Creation: We provide three blog posts complete with professional copywriting to enhance your site’s content.
10. Premium Template: Your site will be built using a Focal Premium Template, ensuring a sleek, modern design.

With the Focal Website Pro Setup, everything from design to launch is handled by our team, ensuring a seamless and professional online presence for your business.

If you're satisfied with your current website but are seeking to increase bookings through the IGNITE program, it suggests that your website might not be fully meeting your business needs. Here’s how we can work together:

1. Recommended Switch to a Focal Website: We generally recommend switching to a Focal website to fully benefit from the IGNITE program. A Focal website is optimized for integration with our tools and strategies, enhancing your ability to achieve significant results.
2. Alternative Option: If you prefer not to replace your current website, we can develop a separate Focal website specifically for your IGNITE campaign. This approach allows you to maintain your existing site while still leveraging the advanced features and optimizations of a Focal website for your advertising efforts.
3. Consistency Across Platforms: Should you opt for a separate Focal website for advertising, we will need to align your social media presence with this new platform. This includes updating your Instagram 'link in bio' to direct to the new Focal website, ensuring consistency for your customers across your online touchpoints.

This dual approach ensures that your advertising is effective and cohesive, while providing flexibility in how you choose to integrate with the IGNITE program.

The program is designed to feel like little work. During the program your commitment will revolve around taking consults with potential clients, conducting free engagement sessions and editing the photos. The more work you put into the program the more bookings you will get.

Absolutely! You’ll consult with all potential couples over video call to ensure they’re the right fit for you. You get to decide which couples you want to offer a free engagement session.

At this time yes. We may consider expanding the program in the future.

Joining IGNITE is designed to be straightforward and transparent. Here's a step-by-step guide to what you can expect during the sign-up and onboarding process:

1. Application Submission: Begin by completing your application for the program.
2. Notification of Interview: Within 5 business days of your application, you will be notified whether you have been selected for an interview.
3. Interview Outcome: Within 2 days following your interview, you will be informed if you have been offered a slot in the program.
4. Acceptance and Payment: If offered a place, you will need to complete payment and sign a contract to proceed.
5. Website Setup: We will set up your Focal website within 10 business days.
6. Ad Setup: Simultaneously, we will spend another 7 business days setting up your ads.
7. Account Requirements: Your Facebook and Meta accounts need to be in good standing for ad campaigns to run effectively.
8. Program Continuity: Focal reserves the right to withdraw services if your ad account is in bad standing or becomes so during the program.

This process ensures that we can efficiently set up all necessary tools and systems, so you can start benefiting from the program as soon as possible.

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