Want to know our process for generating quality leads and closing deals?

The ignite program is earning photographers thousands of dollars in wedding bookings with paid ads.
APPLY NOW

Our strategy is simple.

Watch this short video to discover how the ignite program makes you money.

Designed to ignite your bookings and fuel your success.

Don't forget to watch the video first to understand what you're applying for! (How much the program costs, how it works, getting your own personal studio manager...)

Ignite Plans

Studio Managed
$650/month (includes up to $325 ad spend)
18% Booking Revenue Share.

Perfect for photographers who want to focus on their craft while leaving the sales to an expert. With IGNITE Studio Manager, a dedicated sales assistant handles client communication—emails, calls, and texts—so you can focus on photography.

The Studio Manager earns an 18% revenue share on booked weddings, ensuring Focal only gets paid when you book clients. If you need help with marketing, managing client communications, or securing the right bookings, your Studio Manager is here to ensure you book what you deserve.
Self Managed
$1000/month (includes up to $500 ad spend)
No Booking Revenue Share.

Ideal for photographers who prefer to manage lead qualification and client interactions. Our team handles your ad campaigns and generates leads, then hands them over to you.

IGNITE Self Serve provides the tools and strategies to generate and convert leads independently, with optimized ads, lead qualification, and support materials.

With no revenue share, you keep all earnings from booked weddings—perfect for photographers who excel at client interactions. If you’re confident booking clients, this plan is for you.

What's Included

Ads Management Team
Lead Generation
Leads
Ad Spend Included
Client Communication
Contract Term
Revenue Share
Tools and Templates
Coaching
Referral Community
Focal Website Requirement
STUDIO MANAGED
Creates and manages your ads throughout the program
Leads generated and managed by studio manager.
Approx. 20-30 leads/mo
$325 to $500/mo (included with your IGNITE fees)
Dedicated Studio Manager handles all communications (email, calls, texts).
6 Month Minimum
18%
Video training and monthly check-ins
Monthly Check-ins and Coaching
Refer leads for dates your booked and receive leads from other photographers
SELF MANAGED
Creates and manages your ads throughout the program
Leads generated and managed by you.
Approx. 20-30 leads/mo
$500/mo (included with your IGNITE fees)
You handle all communications (email, calls, texts).
4 Month Minimum
None
One coaching session at 1 month mark
Step by step guide to lead conversion, email templates and video tutorials.
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Features
Free Engagement Session Ad Campaign
Direct Lead Ad Campaign
Pro Template Included
Browse the Template Store
Transaction Fees on your own customers (referrals/SEO)
Website and Instagram Audit
STUDIO MANAGED
More Information
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SELF MANAGED
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"I was one of the first photographers who participated in Focal Ignite program and I can say this program is worth every penny!"
"The Focal team was constantly in touch with me and helped me get more clients during all marketing campaigns and better than that helped me to become a better closer when it comes to the clients who enquire my services.

During the few months that I have been using Ignite program, I can see my evolvement in interacting with clients and my PR improved a lot which eventually has been bringing more wedding booking for me. I am really happy with the Focal team and specially Ignite program and can't recommend it more.”
Amir Fathalian
"I was one of the first photographers who participated in Focal Ignite program and I can say this program is worth every penny!"
"The Focal team was constantly in touch with me and helped me get more clients during all marketing campaigns and better than that helped me to become a better closer when it comes to the clients who enquire my services.

During the few months that I have been using Ignite program, I can see my evolvement in interacting with clients and my PR improved a lot which eventually has been bringing more wedding booking for me. I am really happy with the Focal team and specially Ignite program and can't recommend it more.”
Amir Fathalian
"Is it worth it? I say absolutely! Everything about the program has made my life easier"
"I've tried many different marketing/ad techniques, sites, etc and have been frustrated with most. (...) I think the whole Focal team is great. They are super quick to respond to both my questions and client leads. (...) Bottom line, I've shot and booked more weddings because of Focal and these are weddings I wouldn't have booked otherwise. Is it worth it? I say absolutely! Everything about the program has made my life easier - the website is great, the booking system and scheduling dealio are awesome so I can keep my calendar synced and up to date, my studio manager crushes it when it comes to communicating with clients, etc etc..."
Jeff Wales
"If you want to increase your bookings, try the Ignite Program!"
"The Focal Ignite program has been a great experience so far. I have been a part of the Ignite program for a few months now. It is a bit of a learning curve in the beginning. However, I very quickly started seeing the inquiries come in. This program has put my work/website out to potential clients I would have otherwise never had an opportunity of booking. The ad campaigns that the Ignite team create are constantly being tested to focus on what works for you specifically. I have already booked a handful of weddings through the Ignite Program. If you want to increase your bookings, try the Ignite Program!"
Nathaniel Rodriguez
"Because of Ignite, I have booked weddings before an engagement shoot even happens"
"Focal has been truly invaluable to my wedding photography journey. From setting up my website, to the Focal Ignite program, they have upped my business to the next level again and again. With my website, they have helped me with creating packages that are tailored to my market, and helped drive in more business. I don’t think you can get that with any other company. Speaking on more business, Ignite has helped put more eyeballs on me than ever before. Because of Ignite, I have booked weddings before an engagement shoot even happens. *Correction: my VERY OWN SALES MANAGER BOOKED THE WEDDING, and all that was needed from me was a video call! I can’t thank them enough!"
David Anthony
"I would recommend Ignite to anyone and everyone!"
"The Focal Ignite Program has been incredible! Getting genuine leads from real couples, that you can then turn into paid bookings has honestly never been easier. If you're looking for a way to ramp up your bookings this is the way to do it. The team at Focal are super helpful as well, and they're constantly evolving and developing the program to make sure it gets better and better as time goes on. The risk-free trial when I started was also great for peace of mind, but once the bookings came in I never looked back 😅 I would recommend Ignite to anyone and everyone!"
Nick Da Fonseca
"We acquired highly responsive leads with clear visions for their engagement sessions, wedding dates, and venues."
"IGNITE from FOCAL has been fantastic for our business, especially since we recently moved into a new area and market. We needed to quickly acquire images displaying the popular local engagement session locations that couples look forward to for their save the dates in New England. The quality of leads was straightforward and improved over time as the process was refined. We acquired highly responsive leads with clear visions for their engagement sessions, wedding dates, and venues, which made the process of bringing them in for a smooth experience with our photography studio. Having previously worked with advertising companies for business campaigns, I was familiar with common practices. When I saw the ideas that FOCAL brought to the table—offering a fresh perspective on wedding photography advertising—it was a no-brainer to jump in without hesitation."
Jose & Jessica
"The team at Focal have cracked the code when it comes to getting great quality leads right in your inbox."
"The ignite program is a game changer for photographers. I’ve been lucky enough to be one of the early users of Focal’s Ignite program.

Within the last few weeks I have converted those leads into client consultations, which converted into real actual weddings. Each lead I get continues to surprise me - the amount of effort I would need to exert doing marketing on my own in order to get even a quarter of these leads would be huge. Instead, Focal is bringing them in, seemingly effortlessly with little to no work from me. I am so excited to see where this will take my business over the next few months!”
Lindsay Coulter

Lead Analysis

Our data shows that most photographers are chasing the wrong inquiries and missing out on leads who don’t have a specific date or venue yet.

95%

Of booked wedding inquiries had a date or general date.

40%

Of booked wedding inquiries only gave a vague date such as the season, month, or just year.

50%

Of booked wedding inquiries don’t have a venue yet.

40%

Couples that put an exact budget spent 40% more than they stated.

20%

Of booked wedding inquiries put TBD as their budget.

$X - $X

Budgets expressed as a range tend to spend at the lower end of their range.
APPLY NOW
Reach couples early in their wedding planning journey and showcase your value by building genuine connections that turn inquiries into bookings.

FAQS

What is the cost/investment of the IGNITE program?

The IGNITE program is designed to maximize your business's potential through targeted optimization and marketing efforts. Here’s a breakdown of the investment:

  1. Program Cost: The core cost of the IGNITE program is $650 per month, which breaks down to about $20 per day. This investment provides you with comprehensive services to boost your business’s online presence and performance.
  2. Focal Website Requirement: If you are not already a Focal customer, participating in IGNITE requires a Focal website. This is essential for creating the necessary landing pages, package pages, and contact forms, and for conducting daily conversion rate optimizations. The cost for the website is an additional $210 per month for 6 months. After the 6 months, you will own the website and will no longer need to pay the additional cost. A Focal website enhances your business's legitimacy and trustworthiness to clients.
  3. Total Investment: The total investment for the 6-month IGNITE program, including the Focal website, is $860 per month. This totals $5160 over the 6 months.

We recommend watching the informational video at the top of this page to get a comprehensive understanding of how the IGNITE program can benefit your business.

How many inquiries can I expect?

Most photographers in the program get 20 -- 30+ inquiries a month!

Can I edit my site after it's completed and delivered to me?

The Focal Website Pro Setup is designed to provide a comprehensive, professional online presence for your business. Here’s what is included:

  1. Domain Registration: If you do not already have a domain, we include 1-year domain registration to get you started.
  2. Professional Website Design: Our professional designers will work with you to select the perfect images for your site. Simply send us your photos, and we take care of the rest.
  3. Comprehensive Page Design: Your website will include the following pages:
    • Home
    • Pricing
    • Unlimited Packages
    • Blog with unlimited posts
    • Unlimited Galleries
    • Three additional pages of your choice (e.g., About, Portfolio, Videography, Vendors)
  4. Custom Design Elements: Receive an exclusive custom color palette and font selection tailored to your brand’s identity.
  5. Rapid Development: Our designers will build your site from scratch within 3 weeks from the time we receive your photos and other assets.
  6. Optimized for Search Engines: Benefit from the best custom SEO settings integrated into your site from the start, along with registration with Google Search Console.
  7. Full Site Launch Support: We handle the full site launch, including adding DNS records.
  8. White Glove Onboarding: Enjoy a white glove meeting at launch to help you get familiar with your new Focal website.
  9. Content Creation: We provide three blog posts complete with professional copywriting to enhance your site’s content.
  10. Premium Template: Your site will be built using a Focal Premium Template, ensuring a sleek, modern design.

With the Focal Website Pro Setup, everything from design to launch is handled by our team, ensuring a seamless and professional online presence for your business.

What if I want to keep my current website instead of creating a new Focal Website?

If you're satisfied with your current website but are seeking to increase bookings through the IGNITE program, it suggests that your website might not be fully meeting your business needs. Here’s how we can work together:

  1. Recommended Switch to a Focal Website: We generally recommend switching to a Focal website to fully benefit from the IGNITE program. A Focal website is optimized for integration with our tools and strategies, enhancing your ability to achieve significant results.
  2. Alternative Option: If you prefer not to replace your current website, we can develop a separate Focal website specifically for your IGNITE campaign. This approach allows you to maintain your existing site while still leveraging the advanced features and optimizations of a Focal website for your advertising efforts.
  3. Consistency Across Platforms: Should you opt for a separate Focal website for advertising, we will need to align your social media presence with this new platform. This includes updating your Instagram 'link in bio' to direct to the new Focal website, ensuring consistency for your customers across your online touchpoints.

This dual approach ensures that your advertising is effective and cohesive, while providing flexibility in how you choose to integrate with the IGNITE program.

How much work is Focal IGNITE for me?

The program is designed to feel like little work. During the program your commitment will revolve around taking consults with potential clients, conducting free engagement sessions and editing the photos. The more work you put into the program the more bookings you will get.

Do I get to screen potential clients in the IGNITE program

Absolutely! You’ll consult with all potential couples over video call to ensure they’re the right fit for you. You get to decide which couples you want to offer a free engagement session.

Is Focal IGNITE only for wedding photographers?

At this time yes. We may consider expanding the program in the future.

What is the process for signing up and onboarding for the program?

Joining IGNITE is designed to be straightforward and transparent. Here's a step-by-step guide to what you can expect during the sign-up and onboarding process:

  1. Application Submission: Begin by completing your application for the program.
  2. Notification of Interview: Within 5 business days of your application, you will be notified whether you have been selected for an interview.
  3. Interview Outcome: Within 2 days following your interview, you will be informed if you have been offered a slot in the program.
  4. Acceptance and Payment: If offered a place, you will need to complete payment and sign a contract to proceed.
  5. Website Setup: We will set up your Focal website within 10 business days.
  6. Ad Setup: Simultaneously, we will spend another 7 business days setting up your ads.
  7. Account Requirements: Your Facebook and Meta accounts need to be in good standing for ad campaigns to run effectively.
  8. Program Continuity: Focal reserves the right to withdraw services if your ad account is in bad standing or becomes so during the program.

This process ensures that we can efficiently set up all necessary tools and systems, so you can start benefiting from the program as soon as possible.

Get more bookings.

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