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1 min video

Introducing Focal Ignite
Designed to ignite your bookings and fuel your success.

Designed to ignite your
bookings and fuel your success.

apply now

Don't forget to watch the video first to understand what you're applying for!
(How much the program costs, how it works, getting your own personal studio manager...)

"We acquired highly responsive leads with clear visions for their engagement sessions, wedding dates, and venues."
"IGNITE from FOCAL has been fantastic for our business, especially since we recently moved into a new area and market. We needed to quickly acquire images displaying the popular local engagement session locations that couples look forward to for their save the dates in New England.

The quality of leads was straightforward and improved over time as the process was refined. We acquired highly responsive leads with clear visions for their engagement sessions, wedding dates, and venues, which made the process of bringing them in for a smooth experience with our photography studio.

Having previously worked with advertising companies for business campaigns, I was familiar with common practices. When I saw the ideas that FOCAL brought to the table—offering a fresh perspective on wedding photography advertising—it was a no-brainer to jump in without hesitation.

Of course, I understand that other business owners may be reluctant to join such a program for fear of not receiving a return on investment. At the very least, you should book a discovery call with them to quickly see how ROI can be achieved, as long as you are willing to put in the work to provide an incredible client experience.

FOCAL was highly adaptive in modifying the campaigns as more data came in. I have worked with multiple ad agencies throughout the years, but only FOCAL and one other have provided significant results and sustainable models. FOCAL, however, went in-depth by offering tools and tips as the campaign evolved. This made it easy to adjust to new strategies quickly, providing a better experience for both the couples we serve and for our business growth."
Jose & Jessica
https://www.louvenirphotography.com/

Is The Ignite
Program For You?

  • Do you find yourself get ghosted by your clients?
  • Do you spend too much time drafting emails, and not enough time shooting?
  • Have you not been recieiving enough inquires?
  • Do you wish you had more weddings booked for the coming season?
  • Are you having trouble converting small shoots into higher paying shoots?
"I was one of the first photographers who participated in Focal Ignite program and I can say this program is worth every penny!"
"The Focal team was constantly in touch with me and helped me get more clients during all marketing campaigns and better than that helped me to become a better closer when it comes to the clients who enquire my services.

During the few months that I have been using Ignite program, I can see my evolvement in interacting with clients and my PR improved a lot which eventually has been bringing more wedding booking for me. I am really happy with the Focal team and specially Ignite program and can't recommend it more.”
Amir Fathalian
https://www.amirmediacorp.com/
Is the Ignite Program for you?
Are you ready to take your photography business to the next level? Introducing Ignite, our comprehensive marketing program designed to ignite your bookings and fuel your success.
I WANT TO LEARN MORE
Do you find yourself getting ghosted by your clients?
Do you spend too much time drafting emails, and not enough time shooting?
Have you not been receiving enough inquires?
Do you wish you had more weddings booked for the coming season?
Are you having trouble converting small shoots into higher paying shoots?
Ignite works, because...
We're not just a marketing solution; we're your dedicated team, standing behind you every step of the way.
‍
From crafting personalized strategies to providing ongoing guidance and support, we're here to help you navigate the complexities of marketing and achieve your business goals with confidence.
During your time in the Program, our team of professionals will work with you to effectively engage with clients, handle inquiries seamlessly, and ultimately drive more bookings for your photography business.
Your Personal Studio Manager
As an Ignite Member, you'll get your very own dedicated remote studio manager, who's here to ensure you have a successful and rewarding experience throughout the program.

Your studio manager helps streamline client communication, ensuring timely and professional interactions with your clients.
They will set up targeted marketing campaigns designed to reach your ideal audience and maximize your bookings.
Your studio manager will also assist with closing leads and turning them into bookings.
Beyond just setup, they provide invaluable guidance and training, teaching you proven strategies and techniques to help your business thrive.
"The team at Focal have cracked the code when it comes to getting great quality leads right in your inbox."
"The ignite program is a game changer for photographers. I’ve been lucky enough to be one of the early users of Focal’s Ignite program.

Within the last few weeks I have converted those leads into client consultations, which converted into real actual weddings. Each lead I get continues to surprise me - the amount of effort I would need to exert doing marketing on my own in order to get even a quarter of these leads would be huge. Instead, Focal is bringing them in, seemingly effortlessly with little to no work from me. I am so excited to see where this will take my business over the next few months!”
Lindsay Coulter
lindsaycoulterphoto.com

Get more bookings.

Enter your email below and we’ll send you an info packet and application form.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Applicants will be accepted on a limited basis

FAQs

How does Focal Ignite work?

Focal Ignite is a 4 month marketing program created to get wedding photographers more inquiries. Focal manages your paid ads for you while guiding you through the booking process from start to finish.

Our team of marketing experts have developed wedding ad campaigns that deliver results. On average our Ignite members receive a new inquiry every day. 

Throughout your 4 month Ignite membership, you pay a monthly subscription fee of $500 plus an 18% commission on any bookings made through the Ignite program. Each month $250 of your subscription fee goes directly towards paid advertising, and $250 goes towards management fees. We’ve created this program with such a low management fee + a commission rate because we believe that your success is our success.

What’s included in my Ignite subscription?

Focal Ignite is a collaborative marketing program between you and our marketing team. Throughout the 4 months, we will run a total of 2 - 4 different paid ad campaigns and we will ensure that you approve of each campaign before it goes live.

In addition to running your paid ads for you, we will also be guiding you through the booking process from start to finish. What this means is that during the first few inquiries of each new ad campaign, we will provide you with email templates and step-by-step instructions on how to book each new lead.

We are always open to suggestions for new ad campaigns or different steps to the booking process that you want to try out. You can pitch any new ideas to our team and we will advise you for or against those changes.

How many inquiries can I expect to receive? How do I know these inquiries aren’t spam?

On average, our Ignite members receive a new inquiry every single day. These are not spam inquiries, it is not in Focal’s best interest to fill your inbox with fake leads. Remember, your success is our success.

Is Ignite for me?

Every Focal plan includes access to your website editor, hosting, custom domain integration, and gallery delivery. Ignite is for those who want to fill their wedding calendar and want someone to manage their paid ads for them. Ignite is perfect for the wedding photographer who wants to be backed up by a solid marketing team. Focal is excited to start getting you more inquiries! also include access to the full Focal Suite, including calendar integration, contracts, packages, automated payments, and more!

Can I customize my plan?

Absolutely! While each plan comes with its on features, you also have the ability to add new features onto your plan as you see fit. Whether you need a little more storage or you're looking for some assistance in writing your blogs, we have the answer to your business needs.

How do I get a custom domain?

Custom domains can be purchased from providers such as Google Domains or GoDaddy for ~$20 a year. Show off your brand with your own personal slice of the internet!

Are there any fees for the Focal booking system?

Focal is backed by Stripe's connect payment system. Payments through Stripe incur a standard 2.9% + $0.30c fee per transaction. Focal does not take any additional fees above Stripe's mandated transaction fee.Clients can pay by credit card, google pay, apple pay or even outside the platform.

Does Focal do gallery delivery?

You better believe it! Depending on your plan you will have 10GB or 100GB of gallery storage included in your subscription. If that’s not enough you can upgrade your storage by 100GB for $10/month or 5TB for $20/month (we know, it’s ridiculous, eat your heart out Adobe!).

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