Account Executive

Job Title: Inbound Account Executive at Focal

Location: Remote, with preference given to candidates able to work hybrid or in-person (Victoria, BC)

Job Type: Full-Time

Most wedding photographers still rely on word of mouth, expos, and sheer luck to grow their business. Sounds crazy, doesn’t it?

These methods are outdated, ineffective, and slow, leading to many photographers leaving the industry altogether.

That’s why we built Focal—to help photographers build strong and self-sustaning businesses.

Does it work? Here’s what our photographers are saying:

“Focal has been truly invaluable to my wedding photography journey. From setting up my website, to the Focal Ignite program, they have upped my business to the next level again and again. With my website, they have helped me with creating packages that are tailored to my market, and helped drive in more business. I don’t think you can get that with any other company. Speaking on more business, Ignite has helped put more eyeballs on me than ever before. Because of Ignite, I have booked weddings before an engagement shoot even happens. *Correction: my VERY OWN SALES MANAGER BOOKED THE WEDDING, and all that was needed from me was a video call! I can’t thank them enough!” - David Anthony

Why Work at Focal? 

• Be part of a vibrant and forward-thinking tech company that values creativity and innovation.
• Work in a supportive environment that encourages professional growth and development.
• Enjoy a role with significant impact helping clients grow their businesses and achieve their goals.

Role Overview: We are seeking a motivated and skilled Account Executive to join our team. In this role, you will manage a portfolio of photographer ad accounts with the goal of maximizing bookings and enhancing client satisfaction. You will play a key role in our operations, driving success through effective account management and strategic campaign oversight.

Responsibilities:

• Manage and optimize a set of photographer ad accounts to maximize bookings for weddings.
• Develop and maintain strong relationships with photographers, understanding their needs and business goals.
• Monitor and analyze account performance; adjust strategies as necessary to improve results.
• Work closely with marketing to implement effective ad campaigns that align with client objectives.
• Provide regular performance reports to both clients and internal teams.
• Assist in the onboarding of new clients, ensuring a smooth transition and setting the stage for success.
• Utilize CRM tools to efficiently track interactions and progress with clients.

Qualifications:

• Proven experience in account management, sales, or marketing. Experience in all three areas is a plus.
• Strong understanding of digital marketing strategies and advertising platforms.
• Prior experience utilizing CRM software to manage client relationships and track performance.
• Excellent communication skills, with the ability to clearly convey complex ideas and data.
• Strong analytical skills with a proven ability to interpret and utilize data to drive decision making.
• Ability to work independently and manage multiple accounts effectively.
• Energetic and proactive approach to client management and problem solving.

Compensation:

Competitive base salary, plus commission

OTE: $70K-$80K

Attractive performance incentives based on account success and client bookings.

How to Apply: Please submit your resume and a cover letter outlining your experience and why you would be a great fit for the Account Executive position at Focal.

Send applications to CV apply@bookfocal.com. Record us a video message if you want to stand out!

We look forward to hearing from you and possibly welcoming you to our team!

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