Lachlan Shum, the founder and CEO of Focal, brings a refreshingly outside perspective to the photography industry. His foray into this realm began unexpectedly when he encountered difficulties in hiring a photographer, leading him to recognize and address the challenges in this space. Despite not originating from a photography background, Lachlan's keen insights into business and marketing have been instrumental in mentoring over 1,000 photographers.
5+ Hours
Course Length
18
Lessons
Introducing Marketing 101: A Turnkey Business System for Photographers. Transform your passion into profit by mastering the essentials of marketing tailored to the photography industry. This comprehensive course covers everything from branding and social media strategy to client acquisition and retention. Learn how to effectively showcase your unique style and artistic vision, all while optimizing your business for long-term success. With real-world examples, interactive modules, and actionable steps, you'll walk away with a robust marketing toolkit that can help elevate your photography career to the next level.
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group: Foundations
Introduction | https://www.youtube.com/embed/5C5HMEng4ms | 6:03
Is this course for me? | https://www.youtube.com/embed/AqjwQs5h_y0 | 20:18
The Photographer Marketing Funnel | https://www.youtube.com/embed/q3Yar1zC1GQ | 10:48
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group: The Funnel - Top of the Funnel
Technical SEO - Search Engine Optimization | https://www.youtube.com/embed/KXA-5oJM-ck | 29:21
Content SEO - Search Engine Optimization | https://www.youtube.com/embed/O_bqFMAKOKA | 17:18
Packages & Pricing SEO | https://www.youtube.com/embed/3qjXKRKE89k | 5:59
Socials | https://www.youtube.com/embed/nT6LTndpnGU | 10:06
Other Marketing Channels | https://www.youtube.com/embed/nTdb52PQ5Xs | 19:13
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group: The Funnel - Middle of the Funnel
Website ROASTS | https://www.youtube.com/embed/BVceqlvekac | 22:52
Making a Great Website | https://www.youtube.com/embed/IgBV31kcDwI | 25:11
Sell the Experience with Packages | https://www.youtube.com/embed/YQDjFzATZlc | 22:20
BONUS: Add Packages based on Demand! | https://www.youtube.com/embed/A1UfZiJUrsE | 2:57
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group: The Funnel - Bottom of the Funnel
Book like a Pro | https://www.youtube.com/embed/hj59vwedhyA | 22:52
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group: Advanced Techniques
Understanding your Ideal Clients| https://www.youtube.com/embed/JuskU6EJ1Ks | 24:40
Client Communication Basics | https://www.youtube.com/embed/QBoHrtvEyUw | 30:32
Dealing with Difficult Clients | https://www.youtube.com/embed/shVwLYXH5Yo | 20:45
Convey Value with Feature Benefit | https://www.youtube.com/embed/Cjc_Kzrbxso | 18:31
Funnel Checklist | https://www.youtube.com/embed/visdmooin_c | 13:23
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
