Educator

Lachlan Shum

Lachlan Shum, CEO of Focal, brings a mix of fun and expertise to his "Website Roasts," where he playfully critiques photography websites. He's all about boosting SEO and ramping up bookings, sharing tips with a light-hearted touch. Lachlan's knack for making complex topics approachable makes these sessions both educational and enjoyable for photographers keen to jazz up their online game.

2+ Hours

Course Length

2

Lessons

This is what happens when photographers think they’re web designers and SEO experts (hot take: they’re not). Welcome to Roast My Website where the Focal team puts your website to the test. How’s your SEO? Your marketing funnel? Do you even have a blog?

Pro Setup

Want the pros to build your whole photography website for
only $750?

Send us your photos, we do the rest!

LEARN MORE
  • Focal designers build your whole photography website.
    Includes the following pages:
    Home
    Pricing
    Packages
    Blog
    Galleries
    3 additional pages such as (About, Portfolio, Videography, Vendors...)
  • Website will be completed within 3 weeks from receiving your photos and other assets
  • Best custom SEO settings baked into your site from the start + registration with google search console
  • Focal writers provide all website copywriting + write 3 blog posts
  • Focal sets up your booking system, contracts & questionnaires

Pro Setup

Want the pros to build your whole photography website for
only $750?

Send us your photos, we do the rest!

Book A Consult
  • Focal designers build your whole photography website.
    Includes the following pages:
    Home
    Pricing
    Packages
    Blog
    Galleries
    3 additional pages such as (About, Portfolio, Videography, Vendors...)
  • Website will be completed within 3 weeks from receiving your photos and other assets
  • Best custom SEO settings baked into your site from the start + registration with google search console
  • Focal writers provide all website copywriting + write 3 blog posts
  • Focal sets up your booking system, contracts & questionnaires

Roast my Website

Getting clients
Introduction to getting clients
3:03
Introduction to getting clients
3:03
Introduction to getting clients
3:03
Getting clients
Introduction to getting clients
3:03
Introduction to getting clients
3:03
Introduction to getting clients
3:03

{{group_start}}

group: Foundations

Episode 1 | https://www.youtube.com/embed/ETT5JUEwdrE | 1:42:09

Episode 2 | https://www.youtube.com/embed/epyPcWbh6_M | 49:52

{{group_end}}

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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